Robyn White is the associate director of digital marketing for the University of Minnesota Foundation, and part of the team which brought URaiseMN to life. The custom-built crowdfunding platform allows the University to contain costs, increase data collection, and offer more options to people who want to use crowdfunding tactics to support the wide-range of giving at the U of M.
Host Steve Boland joins Robyn to talk about when and how to build a custom platform, what motivates crowdfunding campaigns, uses of matching funds and much more.
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Special thanks to AlphaGeekRadio for hosting our show!