Ken Ungar is the president and founder of CHARGE, whose “mission is to help clients unlock the power of sponsorship to enhance their brands and grow their business.”
The world of sponsorship had often been associated with events in the past, but in a world of limited numbers of people doing in-person gatherings, that opportunity is changing. Ken talks about having a sponsorship policy (learn what questions to ask in that policy with this template), to conduct a readiness assessment (available on the CHARGE website), and to really consider the value proposition of giving a partner access to your nonprofit audience. Ken has a book on this topic, and shares his thoughts on corporate partipation as sponsors, how this works with charitable gifts from the same organization or related groups, and much more.
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