MinnPost “is a nonprofit, nonpartisan enterprise whose mission is to provide high-quality journalism for news-intense people who care about Minnesota.” MinnPost publisher Andy Wallmeyer joins host Steve Boland to talk about how MinnPost stewards individual donors to support their mission, specifically using the MinnRoast event every year to build community and resources for the long-haul.
Andy explains the strategy behind event fundraising and taking risks based on knowing and understanding their audiences, and how that deep community understanding makes for more successful community support.
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