Melissa Tamblyn is Vice President, Information Technology for Plan International Canada, which “is a member of a global organization dedicated to advancing children’s rights and equality for girls.” Melissa was presenting at Dreamforce 2018, the Salesforce conference which includes Salesforce.org.
Plan International is using Salesforce Community Cloud, which “tailor(s) experiences for each user type using CRM data to define audiences and target users with personalized content.” Melissa joins host Steve Boland to talk about how to build community support for a nonprofit mission, including ideas such as gamification, measuring conversation from observer to participant, connection to an app-based experience, and much more.
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