Mike Stephenson is the Marketing Director of the ALS Association of Minnesota, North Dakota and South Dakota. The chapter “operates under a shared mission. The MN/ND/SD Chapter focuses primarily on providing services to assist people with ALS and their families live with ALS. The National ALS Association focuses primarily on research and advocacy. “
The ALS Association made history with the Ice Bucket Challenge, which changed many charties’ perspective on peer-based fundraising. Mike joins the podcast to talk about the impact of the Challenge, and how ALS Association and other charities are moving forward with peer-supported fundraising initiatives. Mike talks about the likelihood of catching lightning in a bottle a second time (spoiler – not great odds) and how to move forward with what individual donors are teaching us when we listen. Mike ends the conversation with the advice about working with individuals: “Stop pushing and start equipping.”
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